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What NOT To Do When You’re Starting on Your Book (or Blog)

Why is it so hard to start a big project? Maybe it’s because it is so big that it seems daunting, or that it’s difficult to identify the best first step. Starting your book can offer the same challenges: how do you get started in a productive and confident manner? Here are six ideas about what NOT to do when …

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Help! Someone wants to use my content!

“Cathy, I just did a presentation and it went really well. I’m concerned because someone from my session asked if they could use my content. What do I do?” It’s the dilemma faced by most speakers, trainers, consultants, coaches, experts, and thought leaders who use their expertise in the course of their businesses. We want to be regarded as thought …

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Are You A Reader-Centric Writer?

Have you ever picked up a book and after a few pages, put it down saying, “This isn’t for me.” Have you ever listened to a speaker and found yourself turning away, thinking, “This guy doesn’t get it.” Or have you met with someone offering professional services—perhaps a consultant or coach—and walked away, saying, “We just aren’t on the same …

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The World Needs Your Story

Excerpted from Cathy Fyock’s Presentation for the HRD World Congress, Mumbai, February 2017 Why are stories so powerful? I’ll answer that question by telling a story. In this tale we meet a student who is being taught by his teacher through stories. One day the student asks, “Teacher, why do you always instruct about truth by telling stories?” The teacher …

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About the Author

You’re going to use your “About the Author” information in many places. You’ll use an abbreviated version on your book jacket or cover, and you’ll likely have a longer version within the book. You’ll include a bio on your one-sheet for promoting your book and speaking; you’ll include a bio on your website; you’ll need an introduction for speaking, and …

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Getting Unstuck

There will be times in your writing where you’ll be . . . a little stuck. Maybe your outline is perfectly fine, but there’s a little catch in it somewhere and you just can’t express the idea correctly. You’re sitting there, mouth half-open, and you’re staring at the screen, waiting for your fingers to move. And they’re not moving. This …